Ron Burgundy Equals Success for the Dodge Durango

Ron Burgundy was put on this earth for two reasons: to have salon-quality hair and to read the news. Though, there is another opportunity rising in the works for Mr. Burgundy. He definitely has a hopeful future selling cars. We believe that it is worth noting that since the airing of Ron Burgundy Dodge Durango commercials, sales have increased by an impressive 59%. That is only since October!

The 59% increase is following a 119% increase in sales since August which can only mean Dodge has been making all the right decisions lately. We must give credit where credit is due, however. There is something to be said when an automobile commercial (which did not air during the Superbowl) is earning upwards of 3 Million views on YouTube. Not just one commercial either; currently there are 5 featured Ron Burgundy Dodge Durango commercials earning over 1 Million views each on Youtube.

The marketing team for the 2014 Dodge Durango got this one right for sure. They don’t seem to be slowing down either. The Ron Burgundy Dodge Durango duo has taken the viral marketing to the next level with Hands on Ron Contest. With a continued mouse click to some “choice” locations on Ron’s body, Dodge claims to hand over the keys to a new 2014 Dodge Durango.

The legitimacy behind this campaign is in question, though regardless of the follow through of Dodge, they nailed it in the humor category. With the tag, “Hands on Ron Burgundy” Dodge will inevitably draw the attention of thousands of new viewers.

If after enduring the hilarity derived from the Ron Burgundy Dodge Durango commercials, and want more information on the 2014 Dodge Durango, you can contact us at Cronic Chrysler Dodge Jeep RAM. Let us know what you think about the Ron Burgundy Dodge Durango commercials in the comments section below. As our favorite fictional news anchor would say, “Stay classy… Planet Earth.”

Categories: New Inventory, People, News

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