The 2014 Dodge Durango is Presented to You by Ron Burgundy

If you were a fan of Ron Burgundy from the movie Anchor Man, you are probably eagerly awaiting the sequel Anchorman 2: The Legend Continues to come to the theaters. In addition, if you are a Dodge enthusiast as well, you will be doubly pleased. That's because the automaker is working with Paramount Pictures to bring you advertisements starring Ron Burgundy and the new 2014 Dodge Durango.

In the ad series, Ron Burgundy, who is played by Will Ferrell, discusses the features of the new Durango with viewers – well, sort of. If you are familiar with Ferrell's roll as Burgundy, you know that the character does tend to go off on comedic tangents.

These advertisements can be found on television but will be spread through the social media chain including: YouTube, Pinterest, Instagram, Twitter, tumblr, Vine and FunnyorDie.com. For the full campaign, you can visit the official site BurgundyDodge.com.

Chief Marketing Officer for Chrysler Group, LLC., Oliver François explained that pairing the Dodge brand and someone like Rod Burgundy was a natural fit since both tend to have an impertinent attitude. Furthermore, the automaker will be able to showcase the 2014 Durango using an amusing and memorable tactic.

So whether you are a fan of Will, Ferrell, Ron Burgundy or Dodge, we encourage you to check them out as they are quite humorous. After, if you would like to find out more about the Dodge Durango or another new Dodge model, contact us at Cronic Chrysler Dodge Jeep RAM online, call or we welcome you to stop in anytime to 2515 N Expressway in Griffin, GA.

Categories: News

Comments

Nothing posted yet.
Post a Comment
true true true true true true true true true true true true
; ;